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TikTok Fundamentals and Running Advertisements on TikTok

Do you want to use social media to grow your community and increase revenue? This program is for you! Discover different tips, tricks and hacks to create engaging and interactive content and be exposed to helpful tools to improve your social media strategy.

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    TikTok Fundamentals and Running Advertisements on TikTok

    It is very common for online mobile users to spend their time away easily without realising when browsing the internet watching short viral videos. TikTok videos are easy-to-create and a great way to express creativity as well as show off your brand’s personality or to sell a product.

     

    In our 2.5 day course, we’ll show you how you can take advantage of TikTok to create compelling videos and run effective ad campaigns on the platform. Get hands-on experience with TikTok’s in-built functions to add filters, effects, stickers and even royalty-free music to spice up your videos. Knowing how to create TikTok videos will help you greatly when it comes to developing the appropriate ad formats for the platform.

     

    Once you have a firm grasp on creating videos and how they will appear on TikTok, you’ll be better equipped to plan, implement and evaluate your TikTok ad campaigns. Making use of advanced features like TikTok Ads Manager to streamline campaign management and generate reports to optimise conversion rates on the platform.

     

    All our courses are conducted by experienced industry practitioners. You can be sure that they will engage you with interesting class activities such as group discussions, presentations, brainstorming sessions, case study discussions, demonstrations and practical hands-on activities.

     

    Course Highlights

    Course Highlights

    Day 1
    AM
    • Introduction to types of TikTok pages (personal/business) and how to create the respective pages for your marketing goals and objectives
    • Explore the in-built video editing functions on TikTok and create compelling videos with additions like filters, effects, stickers, texts and royalty-free music
    PM
    • Differentiate between the various TikTok content verticals and identify which best suits your business
    • Learn how to connect your key business links and other social channels to your TikTok profile for cross-promotion
    Day 2
    AM
    • Discover how to adapt existing content into short TikTok videos that encourage sales
    • Learn how to use free productivity software like TikTok Ads Manager to streamline and automate tasks during the management of ad campaigns
    • Understand what are the various ad formats on TikTok and how they appear to the end user
    PM
    • Plan, implement and evaluate an effective TikTok campaign that maximises Return-Of-Investment (ROI)
    • Understand how to use the report function on TikTok to collect and read data from past campaigns in order to optimise future campaigns and achieve better conversion rates
    Day 3
    AM
    • Written and Practical Assessment
    Course Schedule

    Course Schedule

    May
    June
    11 May - 13 May
    9am - 6pm, 9am - 1pm(Day 3)
    Full
    17 May - 19 May
    9am - 6pm, 9am - 1pm(Day 3)
    Full
    20 May - 22 May
    7-10pm(Day 1), 9-7pm(Day2), 9-5pm(Day 3)
    Limited Seats
    24 May - 26 May
    9am - 6pm, 9am - 1pm(Day 3)
    Limited Seats
    30 May - 01 Jun
    9am - 6pm, 9am - 1pm(Day 3)
    Available
    01 Jun - 03 Jun
    9am - 6pm, 9am - 1pm(Day 3)
    Available
    06 Jun - 08 Jun
    9am - 6pm, 9am - 1pm(Day 3)
    Available
    13 Jun - 15 Jun
    9am - 6pm, 9am - 1pm(Day 3)
    Limited Seats
    22 Jun - 24 Jun
    9am - 6pm, 9am - 1pm(Day 3)
    Available
    29 Jun - 01 Jul
    9am - 6pm, 9am - 1pm(Day 3)
    Available
    Who Should Attend

    Who Should Attend

    Are you one of the following? Learn practical, real-world skills you can apply to your career or business immediately!
    Anyone who wants to learn how to use TikTok to create engaging short-form videos to market to Millennial and Gen Z consumers to increase website traffic, generate leads and boost sales.
    Course Fee
    S$330*
    Original Course Fee:
    S$1100
    TikTok Fundamentals and Running Advertisements on TikTok
    Course Duration: 2.5 Days
    Mode of Assessment: Written Assessment
    Reserve your seat today
    *The course fees payable are subject to GST based on the original course fees.
    Pricing

    Course Fees

    Corporate
    Individual
    SMEs
    Course NameCourse Fees
    TikTok Fundamentals and Running Advertisements on TikTok
    (2.5 days)

    $1100.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $770.00

    Course Fees Payable*

    $330.00

    Additional Support via Absentee Payroll**

    $90.00

    Non-SMEs
    Course NameCourse Fees
    TikTok Fundamentals and Running Advertisements on TikTok
    (2.5 days)

    $1100.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $550.00

    Course Fees Payable*

    $550.00

    Additional Support via Absentee Payroll**

    $90.00

    Additional Subsidies

    SMEs
    Additional Support via Absentee Payroll $90.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $297.00
    Total Savings $387.00
    Non-SMEs
    Additional Support via Absentee Payroll $90.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $495.00
    Total Savings $585.00
    • Course fees payable is subject to 7% GST charged based on the full course fees before subsidy.
    • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
    • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

    SME Eligibility Criteria

    – Registered or incorporated in Singapore
    – At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    – Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

    Singapore Citizens (21 – 39 years old) & PR
    Course NameCourse Fees
    (Inclusive of 7% GST)
    TikTok Fundamentals and Running Advertisements on TikTok
    (2.5 days)

    $1177.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $550.00

    Nett Amount Payable*

    $627.00

    Singapore Citizens aged 40 years and above
    Course NameCourse Fees
    (Inclusive of 7% GST)
    TikTok Fundamentals and Running Advertisements on TikTok
    (2.5 days)

    $1177.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $770.00

    Nett Amount Payable*

    $407.00

    *Nett Fees Payable are inclusive of GST charged based on the full course fees.

    What you can do after the course

    • Maximise your budget to run effective advertisements on Facebook, Instagram and TikTok to generate leads for your business
    • Evaluate your advertisement campaigns using free tools provided such as TikTok Ads Manager
    • Use social media as a tool to interact with your community to increase the engagement rate and portray higher brand credibility to new followers

    Entry Requirements

    1. Aged 21 and above
    2. Have basic computer literacy Level 2
    3. Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
    4. Have an understanding and working knowledge of sales and marketing principles/practices and
    5. Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

    Certification

    Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework.

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    Axton Yong
    This was a brilliant workshop delivered by a real expert in the field. It has covered a vast amount of useful content and I definitely feel I have broadened my horizons of digital and content marketing knowledge.
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    I had an eventful course with FirstCom Academy. I received in depth information on content marketing and how to do it efficiently. The course materials included many examples that were really helpful for us to use in the real world. Thankful i went for this course. Thank you for the great course.
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    In my 2-day course, various strategies from the early Internet days to the current popular use of social media were shared, and my class was able to learn hands-on with content strategies and presentations. I recommend the Level-up Digital Marketing through Content Strategies by FirstCom to both ex
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    Krishnapuram Venkatachar Godha
    Social Media Marketing & Create attractive video content is a good course to attend for beginners who are using social media to promote their business. The syllabus covered by Firstcom is interesting and helps you to learn the basics . Will recommend to friends
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    Content is very useful and practical to use. It addresses the technical part of using FB ads manager. There r hands on practice to ensure we know how to go about applying what we learn. Great course !
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