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Search Engine Optimisation Basic Techniques

Did you know that Google is the preferred search engine for more than 95% of the population in Singapore? Find out how you can run effective advertising campaigns on Google and analyse web traffic using Google Analytics to maximise returns

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    Search Engine Optimisation Basic Techniques

    Google is the most popular search engine and is often the first option consumers research to purchase a product or service. Users trust search engines, and with a higher search ranking on Google, there is also a higher probability of your website generating more traffic. Do you know how Google determines the search ranking results on its platform and how you can get your website to rank better?

     

    In this comprehensive 2.5 days course, we’ll teach you how to conduct an SEO audit on your website to identify areas of improvement, as well as how to perform keyword research to identify search phrases with high demand you can optimise for.

     

    You’ll learn more about how to set up your website with best SEO practices like appropriate title tags, domain URLs and meta descriptions, as well as how to implement effective link building strategies to improve your website’s authority ranking.

     

    When you know how to set up SEO on your web pages, you’ll be in a better position to analyse SEO performance using metrics like bounce rate and keyword rankings, as well as use free tools like SimilarWeb to conduct competitor analysis and consistently improve your organic traffic over time.

    Course Highlights

    Course Highlights

    Day 1
    AM
    • Understand how Search Engine Optimisation (SEO) works and how Google algorithm updates impact your website ranking
    • Learn the difference between whitehat and blackhat SEO Strategies
    PM
    • Conduct SEO audits as well as perform keyword research to identify potential keywords with high search demand
    • Identify and implement effective link building strategies to improve website ranking
    Day 2
    AM
    • Manage and improve on-page SEO using title tags, domain URLs, meta descriptions and image optimisation to enhance visibility on SERPs
    • Explore off-page SEO strategies such as creation of valuable backlinks, social media marketing, guest content, forum posting, and local listing, to increase your website ranking on Google
    PM
    • Analyse SEO performance using Google SearchConsole and track key metrics like bounce rate, pages per session, keyword ranking, backlinks/referring domain, average page load time and organic CTR
    • Track, measure and improve ROI on SEO campaigns through keyword ranking reports
    Day 3
    AM
    • Use free tools like SimilarWeb, GT Metrix, Mobile Responsive Test and PageSpeed Insights to perform competitor analysis
    • Written & Practical Assessment
    Course Schedule

    Course Schedule

    May
    June
    18 May - 20 May
    9am - 6pm, 9am - 1pm (Day 3)
    Full
    30 May - 01 Jun (Online)
    9am - 6pm, 9am - 1pm (Day 3)
    Limited Seats
    13 Jun - 15 Jun
    9am - 6pm, 9am - 1pm (Day 3)
    Available
    27 Jun - 29 Jun
    9am - 6pm, 9am - 1pm (Day 3)
    Available
    Who Should Attend

    Who Should Attend

    Are you one of the following? Learn practical, real-world skills you can apply to your career or business immediately!
    Anyone who wants to learn how to optimise a website to appear on the first page of Google search results to save on marketing expenses by generating traffic and leads at no costs.
    Course Fee
    S$330*
    Original Course Fee:
    S$1100
    Search Engine Optimisation Basic Techniques
    Course Duration: 2.5 Days
    Mode of Assessment: Written Assessment
    Reserve your seat today
    *The course fees payable are subject to GST based on the original course fees.
    Pricing

    Course Fees

    Corporate
    Individual
    SMEs
    Course NameCourse Fees
    Search Engine Optimisation Basic Techniques
    (2.5 days)

    $1100.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $770.00

    Course Fees Payable*

    $330.00

    Additional Support via Absentee Payroll**

    $90.00

    Non-SMEs
    Course NameCourse Fees
    Search Engine Optimisation Basic Techniques
    (2.5 days)

    $1100.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $550.00

    Course Fees Payable*

    $550.00

    Additional Support via Absentee Payroll**

    $90.00

    Additional Subsidies

    SMEs
    Additional Support via Absentee Payroll $90.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $297.00
    Total Savings $387.00
    Non-SMEs
    Additional Support via Absentee Payroll $90.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $495.00
    Total Savings $585.00
    • Course fees payable is subject to 7% GST charged based on the full course fees before subsidy.
    • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
    • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

    SME Eligibility Criteria

    – Registered or incorporated in Singapore
    – At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    – Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

    Singapore Citizens (21 – 39 years old) & PR
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Search Engine Optimisation Basic Techniques
    (2.5 days)

    $1177.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $550.00

    Nett Amount Payable*

    $627.00

    Singapore Citizens aged 40 years and above
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Search Engine Optimisation Basic Techniques
    (2.5 days)

    $1177.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $770.00

    Nett Amount Payable*

    $407.00

    *Nett Fees Payable are inclusive of GST charged based on the full course fees.

    What you can do after the course

    • Understand how Search Engine Optimisation (SEO) works and how Google’s algorithm updates impact website rankings
    • Understand how to conduct SEO audits and analyse the type of data which can be retrieved from such audits
    • Boost your website’s organic ranking for keywords related to your products / services / industry

    Entry Requirements

    1. Aged 21 and above
    2. Have basic computer literacy Level 2
    3. Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
    4. Have an understanding and working knowledge of sales and marketing principles/practices and
    5. Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

    Certification

    Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework.

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