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Did you know that Google is the preferred search engine for more than 95% of the population in Singapore? Find out how you can run effective advertising campaigns on Google and analyse web traffic using Google Analytics to maximise returns
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Modern consumers are increasingly relying on advertising to make purchase decisions and they trust Google searches to find products, services and experiences they need. Having your business being visible to consumers for the right search phrases or keywords not only increases awareness and conversions, but also portrays brand reliability and aid in brand recall.
In this 2.5 days course, you will learn industry best practices on how to create Google Ads Search advertising campaigns that will effectively generate leads, sales and traffic for your business. There will be a hands-on practice where you will set up a Google Ads campaign from ground up, which includes defining goals and budgets, conducting keyword research, defining account structure, audience targeting, setting keyword bids, identifying negative keywords and writing ad copies.
To increase effectiveness of Google Ads Search advertising campaigns, you will also learn of the third party tools available (Google Trends, SEMRush, Social Blade and more) for you to know of new competitors and latest trends in the search landscape.
Who Should Attend
Are you one of the following? Learn practical, real-world skills you can apply to your career or business immediately!
SMEs | |
---|---|
Course Name | Course Fees |
How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue (2.5 days) | $1100.00 |
Up to 70% Subsidy by SkillsFuture Singapore | – $770.00 |
Course Fees Payable* | $330.00 |
Additional Support via Absentee Payroll** | $90.00 |
Non-SMEs | |
---|---|
Course Name | Course Fees |
How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue (2.5 days) | $1100.00 |
Up to 50% Subsidy by SkillsFuture Singapore | – $550.00 |
Course Fees Payable* | $550.00 |
Additional Support via Absentee Payroll** | $90.00 |
SMEs | |
---|---|
Additional Support via Absentee Payroll | $90.00 |
Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit | $297.00 |
Total Savings | $387.00 |
Non-SMEs | |
---|---|
Additional Support via Absentee Payroll | $90.00 |
Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit | $495.00 |
Total Savings | $585.00 |
– Registered or incorporated in Singapore
– At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
– Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (21 – 39 years old) & PR | |
---|---|
Course Name | Course Fees (Inclusive of 7% GST) |
How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue (2.5 days) | $1177.00 |
Up to 50% Subsidy by SkillsFuture Singapore | – $550.00 |
Nett Amount Payable* | $627.00 |
Singapore Citizens aged 40 years and above | |
---|---|
Course Name | Course Fees (Inclusive of 7% GST) |
How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue (2.5 days) | $1177.00 |
Up to 70% Subsidy by SkillsFuture Singapore | – $770.00 |
Nett Amount Payable* | $407.00 |
*Nett Fees Payable are inclusive of GST charged based on the full course fees.
Certification
Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework.
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