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How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue

Did you know that Google is the preferred search engine for more than 95% of the population in Singapore? Find out how you can run effective advertising campaigns on Google and analyse web traffic using Google Analytics to maximise returns

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    How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue

    Modern consumers are increasingly relying on advertising to make purchase decisions and they trust Google searches to find products, services and experiences they need. Having your business being visible to consumers for the right search phrases or keywords not only increases awareness and conversions, but also portrays brand reliability and aid in brand recall.

    In this 2.5 days course, you will learn industry best practices on how to create Google Ads Search advertising campaigns that will effectively generate leads, sales and traffic for your business. There will be a hands-on practice where you will set up a Google Ads campaign from ground up, which includes defining goals and budgets, conducting keyword research, defining account structure, audience targeting, setting keyword bids, identifying negative keywords and writing ad copies.

    To increase effectiveness of Google Ads Search advertising campaigns, you will also learn of the third party tools available (Google Trends, SEMRush, Social Blade and more) for you to know of new competitors and latest trends in the search landscape.

    Course Highlights

    Course Highlights

    Day 1
    AM
    • Understand the difference between free and paid marketing on search engines
    • Learn the various paid marketing platforms and services available for businesses in SG
      • Google Pay Per Click Campaigns
      • Google Display Network & Youtube
      • Google Shopping Ads
      • Yahoo
      • MSN Bing
    • Learn how to setup and launch Google Pay-Per-Click Campaign based on industry best practices
    PM
    • Learn different Pay-Per-Click campaign techniques and strategies
    • Analyse key metrics such as click-through rates and conversion rates to determine ad performance
    • Identify low performing ads and optimisation techniques to improve ad performance
    Day 2
    AM
    • Understand types of optimisation techniques available such as split testing and bid management and how to apply them on your advertising campaigns
    • Determining profitability of Pay-Per-Click campaigns based on metrics such as click-through rates, conversion rates and return on ad spend
    PM
    • Learn how to setup and launch Google Display Network Campaign to enhance Pay-Per-Click campaigns
    • Learn different Google Display Network campaign techniques and strategies
    • Understand how social media impacts and complements Google marketing campaigns for higher effectiveness
    Day 3
    AM
    • Explore accredited digital marketing tools for competitors’ analysis
    • Written & Practical Assessment
    Course Schedule

    Course Schedule

    May
    June
    23 May - 25 May
    9am - 6pm, 9am - 1pm (Day 3)
    Limited Seats
    08 Jun - 10 Jun
    9am - 6pm, 9am - 1pm (Day 3)
    Limited Seats
    20 Jun - 22 Jun
    9am - 6pm, 9am - 1pm (Day 3)
    Available
    Who Should Attend

    Who Should Attend

    Are you one of the following? Learn practical, real-world skills you can apply to your career or business immediately!

    Anyone who wants to learn how to run pay-per-click ads on Google and develop effective campaigns to capitalise on enormous search traffic to generate leads and increase sales.
    Course Fee
    S$330*
    Original Course Fee:
    S$1100
    How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue
    Course Duration: 2.5 Days
    Mode of Assessment: Written Assessment
    Reserve your seat today
    *The course fees payable are subject to GST based on the original course fees.
    Pricing

    Course Fees

    Corporate
    Individual
    SMEs
    Course NameCourse Fees
    How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue
    (2.5 days)

    $1100.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $770.00

    Course Fees Payable*

    $330.00

    Additional Support via Absentee Payroll**

    $90.00

    Non-SMEs
    Course NameCourse Fees
    How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue
    (2.5 days)

    $1100.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $550.00

    Course Fees Payable*

    $550.00

    Additional Support via Absentee Payroll**

    $90.00

    Additional Subsidies

    SMEs
    Additional Support via Absentee Payroll $90.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $297.00
    Total Savings $387.00
    Non-SMEs
    Additional Support via Absentee Payroll $90.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $495.00
    Total Savings $585.00
    • Course fees payable is subject to 7% GST charged based on the full course fees before subsidy.
    • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
    • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

    SME Eligibility Criteria

    – Registered or incorporated in Singapore
    – At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    – Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

    Singapore Citizens (21 – 39 years old) & PR
    Course NameCourse Fees
    (Inclusive of 7% GST)
    How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue
    (2.5 days)

    $1177.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $550.00

    Nett Amount Payable*

    $627.00

    Singapore Citizens aged 40 years and above
    Course NameCourse Fees
    (Inclusive of 7% GST)
    How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue
    (2.5 days)

    $1177.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $770.00

    Nett Amount Payable*

    $407.00

    *Nett Fees Payable are inclusive of GST charged based on the full course fees.

    What you can do after the course

    • Maximise your budget for pay-per-click and Google Display Network advertisements to generate leads for your business
    • Boost your website’s organic ranking for keywords related to your products / services / industry
    • Monitor your website’s performance via free software such as Google Analytics to make data-driven decisions for your business

    Entry Requirements

    1. Aged 21 and above
    2. Have basic computer literacy Level 2
    3. Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
    4. Have an understanding and working knowledge of sales and marketing principles/practices and
    5. Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

    Certification

    Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework.

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    Axton Yong
    This was a brilliant workshop delivered by a real expert in the field. It has covered a vast amount of useful content and I definitely feel I have broadened my horizons of digital and content marketing knowledge.
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    I had an eventful course with FirstCom Academy. I received in depth information on content marketing and how to do it efficiently. The course materials included many examples that were really helpful for us to use in the real world. Thankful i went for this course. Thank you for the great course.
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    I am not well versed about the social media but through FirstCom Academy, Vanessa has been a really great help in opening up my ideas and going in depth about content marketing strategy for social media platforms. Thank you all for the hard work and teachings!
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    Edwin Ho
    In my 2-day course, various strategies from the early Internet days to the current popular use of social media were shared, and my class was able to learn hands-on with content strategies and presentations. I recommend the Level-up Digital Marketing through Content Strategies by FirstCom to both ex
    Assistant Sales & Marketing Manager
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    Krishnapuram Venkatachar Godha
    Social Media Marketing & Create attractive video content is a good course to attend for beginners who are using social media to promote their business. The syllabus covered by Firstcom is interesting and helps you to learn the basics . Will recommend to friends
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    Yeap Yi Sheng Arron
    Content is very useful and practical to use. It addresses the technical part of using FB ads manager. There r hands on practice to ensure we know how to go about applying what we learn. Great course !
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