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Making Business Decisions with Google Analytics

Did you know that Google is the preferred search engine for more than 95% of the population in Singapore? Find out how you can run effective advertising campaigns on Google and analyse web traffic using Google Analytics to maximise returns

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    Making Business Decisions with Google Analytics

    Most businesses are transforming digitally, and one of the first steps they take is to create a website so that they are able to transact online. However, did you know that you are able to find out the number of unique and recurring visitors for your website, and even the duration which is spent on each page just with this free tool?

     

    In this 2.5 days course, you will learn how to utilise Google Analytics to decipher consumer trends and behaviours for your website, so that you can engage better with them. We will start from the basic fundamentals of installing Google Analytics based on the best practices, all the way to how you can link Google Ads to Google Analytics so that you are able to maximise the ad budget spent on advertisements and data generated from Google Analytics.

     

    To reinforce the effectiveness of your website, we will also explore how Google Analytics can be used to impact decisions on the structure of the website, and even for customer-driven database marketing campaigns.

    Course Highlights

    Course Highlights

    Day 1
    AM
    • Understand key data measurements in Google Analytics such as demographics, location, behaviour and devices
    • Learn Google Analytics best practices to set goals to monitor and evaluate traffic performance on your website
    PM
    • Understand and use Google Tag Manager to manage and improve website tracking analytics such as PDFdownloads, link clicks, scrolling behaviour, video activity and form submissions.
    • Understand how to read various Google Analytics Metrics such as audience, acquisition, behaviour and conversions
    Day 2
    AM
    • Analyze insights of visitor behavior and optimize your website for goal conversions
    • Interpret marketing insights about competitors and market benchmarks to improve website performance for better lead / sales conversions
    • Learn how to retrieve and read website traffic data from Google Analytics Reports
    PM
    • Learn how to create a Google Analytics account and install Google Analytics to your business website
    • Set up Google Analytics with customized tracking parameters such as installation of tracking code, grouping, setting of goals, linking Google Ads to Google Analytics
    • Learn how to use advanced analytics such as remarketing, advanced segmentation, and custom configurations to further enhance and track ad performance
    Day 3
    AM
    • Learn how to use Google AdWords Keyword Planner and Google Trends to analyse competitors
    • Written & Practical Assessment
    Course Schedule

    Course Schedule

    May
    June
    09 May - 11 May
    9am - 6pm, 9am - 1pm (Day 3)
    Available
    23 May - 25 May
    9am - 6pm, 9am - 1pm (Day 3)
    Available
    06 Jun - 08 Jun
    9am - 6pm, 9am - 1pm (Day 3)
    Available
    20 Jun - 22 Jun
    9am - 6pm, 9am - 1pm (Day 3)
    Limited Seats
    Who Should Attend

    Who Should Attend

    Are you one of the following? Learn practical, real-world skills you can apply to your career or business immediately!
    Anyone who wants to learn how to use Google Analytics to track business performance, identify areas for business improvement and increase sales conversions.
    Course Fee
    S$330*
    Original Course Fee:
    S$1100
    Making Business Decisions with Google Analytics
    Course Duration: 2.5 Days
    Mode of Assessment: Written Assessment
    Reserve your seat today
    *The course fees payable are subject to GST based on the original course fees.
    Pricing

    Course Fees

    Corporate
    Individual
    SMEs
    Course NameCourse Fees
    Making Business Decisions with Google Analytics
    (2.5 days)

    $1100.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $770.00

    Course Fees Payable*

    $330.00

    Additional Support via Absentee Payroll**

    $90.00

    Non-SMEs
    Course NameCourse Fees
    Making Business Decisions with Google Analytics
    (2.5 days)

    $1100.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $550.00

    Course Fees Payable*

    $550.00

    Additional Support via Absentee Payroll**

    $90.00

    Additional Subsidies

    SMEs
    Additional Support via Absentee Payroll $90.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $297.00

    Total Savings $387.00
    Non-SMEs
    Additional Support via Absentee Payroll $90.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $495.00
    Total Savings $585.00
    • Course fees payable is subject to 7% GST charged based on the full course fees before subsidy.
    • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
    • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

    *Nett amount payable is subject to 7% GST charged based on the full course fees before subsidy.
    **Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.

    SME Eligibility Criteria

    – Registered or incorporated in Singapore
    – At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    – Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

    Singapore Citizens (21 – 39 years old) & PR
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Making Business Decisions with Google Analytics
    (2.5 days)

    $1177.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $550.00

    Nett Amount Payable*

    $627.00

    Singapore Citizens aged 40 years and above
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Making Business Decisions with Google Analytics
    (2.5 days)

    $1177.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $770.00

    Nett Amount Payable*

    $407.00

    *Nett Fees Payable are inclusive of GST charged based on the full course fees.

    What you can do after the course

    • Create and install Google Analytics on your website to analyse website’s audience and onsite behaviour
    • Interpret data regarding your website’s performance using Google Analytics to optimize the website for goal conversions
    • Maximise your paid and non-paid marketing efforts based on data-driven decisions

    Entry Requirements

    1. Aged 21 and above
    2. Have basic computer literacy Level 2
    3. Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
    4. Have an understanding and working knowledge of sales and marketing principles/practices and
    5. Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

    Certification

    Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework.

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