Building a Successful Inbound Marketing Strategy with Email Marketing

Introduction

Did you know that email marketing has been around since the year 1978, and is still heavily used by large corporations such as Dyson, Sephora, Zalora to reach out to their customers? Many businesses use email marketing as a strategy to communicate with their existing customers, but how effective does it work?

In this 2 days course, we will share more on the benefits of inbound marketing strategies, and how you can collect data effectively via forms and landing pages. We will also explore strategies on how good EDMs are created, so that you are able to replicate these successful strategies to your business. 

While email marketing is only able to help you to reach out to people who already know your brand, did you know that there are also optimization techniques which you can use to assess and decide the type of EDMs which work best for your business? Since email marketing is able to help you to reach out to your existing customers, it is the best way for you to build brand advocates and strengthen your brand image.

All our courses are conducted by practitioners who are experienced marketers and email marketing experts themselves. You can be sure that they will engage you with interesting class activities such as group discussions, group presentations, brainstorming sessions, case studies discussions, demonstrations and practical hands-on activities.

Course Details

Course Duration

16 hours

Mode of Assessment

Written & Oral Questioning

Who should attend
  • Marketing Executives
  • Solopreneurs

Course Highlights

  • Understand benefits of inbound marketing strategies such as email marketing and how it can help your business reach out to potential customers
  • Learn how to collect email database through forms and MailChimp landing pages
  • Learn on recommended management of email database with defining and segmenting of customer database for more relevant targeting and personalization of products and services
  • Tips on how to develop a good EDM for more conversions via good copywriting and content
  • Learn how to set up and develop effective email marketing campaigns via MailChimp to meet marketing objectives
  • Learn how to measure and optimize email marketing campaign performance through A/B testing to increase conversions
  • Evaluate effectiveness of email marketing performance through analytics report and improve email marketing based on evaluation outcomes

Learning Outcomes

  • The learner will be able to apply inbound marketing strategies and customer decision journey into their organization’s marketing strategies and implementation plans
  • The learner will be able to analyse the process to convert potential customers into leads through the customer decision process.
  • The learner will be able to recommend a customer-centric process for responding to, or eliciting appropriate customers’ responses and respond further to customers, while adhering to organization’s guidelines. 
  • The learner will be able to develop content creation and curation processes for inbound marketing across channels and media platforms.
  • The learner will be able to manage content creation and curation processes across channels and media platforms within organization guidelines
  • The learner will be able to monitor and review the effectiveness of inbound marketing using evaluative criteria and best practices.
  •  The learner will be able to recommend the areas for improvement on their organization’s inbound marketing strategy.

Certification

Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework.

Fees & Funding

Funding Type Course Fees Up to 70% Subsidy by SkillsFuture Singapore Amount Payable by Company Additional Support via Absentee Payroll
Company (SME)* $800.00 $560.00 $240.00

$72.00

Company (Non-SME) $800.00 $400.00 $400.00

$72.00

ABSENTEE PAYROLL FUNDING
(Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.)

Example:
SME Employee
Basic Salary: $2,500
Basic Hourly Rate: $14.42

Course Duration

16 hours

Absentee Payroll Hourly Support Rate

$4.50

Amount Claimable by Company

$72.00

Example:
Non-SME Employee
Basic Salary: $2,500
Basic Hourly Rate: $14.42

Course Duration

16 hours

Absentee Payroll Hourly Support Rate

$4.50

Amount Claimable by Company

$72.00

*SME Eligibility Criteria
– Registered or incorporated in Singapore
– At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
– Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Funding Type Course Fees Up to 70% Subsidy by SkillsFuture Singapore Amount Payable by Individuals Eligible for Skillsfuture Credits
Singapore Citizens & PR from 21 - 39 years old $800.00 $400.00 $400.00

Up to 100% of Course Fees**
Subject to SkillsFuture Credits Availability

Singapore Citizens aged 40 years and above $800.00 $560.00 $240.00

Up to 100% of Course Fees**
Subject to SkillsFuture Credits Availability

SKILLSFUTURE CREDITS (Singapore Citizens aged 25 years old and above)

Example:
Singapore Citizen
43 years old

Course Fees After Subsidy from SkillsFuture Singapore

$240.00

SkillsFuture Credits Available

$1,000.00

Amount to be Deducted

$240.00

Balance Amount in SkillsFuture Credit

$760.00

**Singapore Citizens aged 25 and above can offset the course fees using their SkillsFuture Credit. Singapore Citizens aged 21 to 31 can offset course fees with the Post Secondary Education Account Funds.

Course Schedule

20 January - 21 January
9am - 6pm
Available

Testimonials From Our Learners

Check out what our alumni have to say about the student experience before you enrol.
I had an eventful course with FirstCom Academy. I received in depth information on content marketing and how to do it efficiently. The course materials included many examples that were really helpful for us to use in the real world. Thankful i went for this course. Thank you for the great course.
Nadhirah
Assistant Manager, Petite Fleur SG Pte Ltd
I am not well versed about the social media but through FirstCom Academy, Vanessa has been a really great help in opening up my ideas and going in depth about content marketing strategy for social media platforms. Thank you all for the hard work and teachings!
Alvin Lam
Assistant Manager, Top Shop Electronics
I never thought that a short 2 day course would be so useful and relevant. The real case studies were really helpful to allow me to understand more on application to real-life situations. Thank you so much for the course!
Genice Ooi
Content Producer
This was a brilliant workshop delivered by a real expert in the field. It has covered a vast amount of useful content and I definitely feel I have broadened my horizons of digital and content marketing knowledge
Axton Yong
Assistant Manager, Corporate Advisory
The course was fantastic! After attending the course, I was able to help my company run digital marketing campaigns with good content strategies. Vanessa was patient and friendly and she is a great trainer!
Charlotte Yeo
Marketing Executive
The 2-day content marketing strategy course at FirstCom Academy has equipped me with skills on planning out a content calendar, brainstorming different types of content for my company's social media page. The session and time allocation were well managed by the trainer and admins to ensure it ran smoothly. Thank you FirstCom Academy. :)
Ling Tian Hui
Nutritionist, JR Life Sciences Pte Ltd
In my 2-day course, various strategies from the early Internet days to the current popular use of social media were shared, and my class was able to learn hands-on with content strategies and presentations. I recommend the Level-up Digital Marketing through Content Strategies by FirstCom to both experienced and newcomers to the marketing industry.
Edwin Ho
Assistant Sales & Marketing Manager, URG Pte Ltd
I find the course interesting and the materials are comprehensive. The instructor, Vanessa was highly committed to engaging us. She is encouraging and the real-life examples she brought to the discussion were helpful and enlightening. I have learnt more in depth than I anticipated and it comes useful in preparing my company website and social media.
Michelle Fong
Kalos Consultancy Pte Ltd
I have signed up for 3 courses with FCA within a month, which covers a vast amount of content that is helpful to my work. All the 3 trainers were real expert in the field, which brings the theory into real life examples that allows us to understand deeper. I have definitely gained more knowledge after these courses, and am anticipating to put into use for my company digital platform. I would strongly recommend these courses to anyone, whom wish to understand more on digital marketing!
Samantha Lim
Content Strategy and Marketing Executive, Gen K International Pte Ltd
It was my first time learning at FirstCom Academy. The 2 days course which was led by friendly Vanessa did an amazing job in teaching. She was very engaging and provided us real-time case studies on the material and content of the course. I was very pleased with Vanessa as a trainer for the course. After attending the course I was able to understand & develop my skills in digital marketing.
Bhavesh Gumnani
Director, Strikey Posey
Its a very well organized environment to conduct courses and trainings with well efficient trainers with well arranged study plans.
Ramona Binte Abdullah
Receptionist
Highly recommend this course as its easy to understand, practical in our social life these days and handy to crate a video using mobile phone. Everyone should take up this course!
Pearline Goh
Director, Swift health food (s) Pte Ltd
I have gained tremendously, and the lessons were well structured and easy to follow. It pointed me clearly to how I can use the new knowledge gained for my company’s benefit.
Sim Eng Chye
Snr Trade and Compliance Manager, DermaRev Pte Ltd
The course content is relevant and the trainers are professional and expertise in their domain. Real business case studies are shared and we have coursemates sharing their business start your experience and their marketing techniques and best practices and tips.
Low Chelsia
Operations Manager
Attended 2 course at Firstcom, SEM and Create attractive video content. Interesting course organised by them, which is practical in my personal use and career use. Contents and knowledge from the trainer are good. Easy to learn and understand. Now I know more about the google search engine and how to create video for social posting. Thanks to FirstCom.
ONG KAI LUN
Senior Operation Executive, Swift Health Food Singapore PTE LTD
The trainer is very knowledgable and friendly. Overall an enjoyable session and worth the time spent. Learnt a lot of useful skill that is related to what I am doing.
Lee Yee San
Co-founder, The Three Anchovies
Very satisfied with the content of the courses. Exceeded my expectations and will definitely recommend others to check you guys out.
Zheng Zhiyun
Director, Gaius Pte Ltd
I thoroughly enjoyed myself there 2 days . The course gave me insights onto how better to manage my content posting. The trainer is very encouraging and knowledgeable in her field . She provided a lot of case studies and was able to conduct the class in a very interactive way- everyone had a good chance to present our ideas and views. I will definitely come back for more courses.
Tham Huey Chi
Founder, SoWow
Good courses offered by the LSP to upskill trainee for other roles besides their current roles
Romulo Culis Fondevilla
First Line Supervisor, ExxonMobil
"My first course using WSQ , at first I am totally lost and lost as I am the oldest In the class. I never know that the world have become so advance and fun. Now at least , I have open a door for experience for myself how the power and future digital world will be like.. One.word.......AMAZING!"
Tiang Toh Chye Ricky
Trainer - Vanessa Chan is very professional with her teaching. The whole course is very engaging and fun.
Soh Poh Yan Susan
Marketing executive, Knockhouse supply co Pte Ltd
Social Media Marketing & Create attractive video content is a good course to attend for beginners who are using social media to promote their business. The syllabus covered by Firstcom is interesting and helps you to learn the basics . Will recommend to friends
Krishnapuram Venkatachar Godha
Director, zantasg
The programme was relevant and the trainer who handled was excellent, who explained the topic well and introduced the tools that are vert useful and cost effective for smaller companies in these troubled times
Narayanan Balaji
Director of Sales, Millennium Tours and Travel Pte Ltd
Since attended the course , I understand more on how to apply the social media impacts for my businesses
Aslinda binte arsad
Director,SL Bridal & Wedding Decor
The courses on offer at FirstCom Academy are highly relevant to today’s business environment. I’m glad that I was able to learn things I can immediately put to practice in my current job role!
Marco Alessandro Allid Flores
Sales & Marketing, Absolute Sound Distribution Pte Ltd.
Content is very useful and practical to use. It addresses the technical part of using FB ads manager. There r hands on practice to ensure we know how to go about applying what we learn. Great course !
Yeap Yi Sheng Arron
Financial Services Director
I attended "How to Run A Successful Digital Marketing Campaign To Increase Your Sales Revenue". This course is very good and it teaches me a lot of stuff which I did not know. The trainer from Firstcom is also very knowledgeable. Excellent school and trainer.
Low Chee Seng Adrian
Director
This is my second course at FirstCom Academy - and I am set to return again for more in the near future. This 2.5 days I had hands on experience on creating my FB ads and posting it. The trainer is very knowledgeable in this field and gave many useful tips. Highly recommend if you want to pick up any digital marketing skills .
Tham Huey Chi
Founder, SoWow
Trainer and the pacing of the coursework was good. Great for someone looking to get into marketing.
Lu Yunru
Graphic Designer, Daniella Lu
The lesson is good for a beginner and the metaphor using made the things clearer. The lecturer is very patient
Leo Kok Eng
Brand Executive, Unico Distribution Services Pte Ltd
I've learned many information about the making of video and marketing my on own brand to boost my sales .
Zarina Binte Zainu
Self employed, Miss Tumis
Attended a 2.5 day course on creating attractive video content at FirstCom. Was impressed with how fast Priscilla responded to my enquiry an application. She was polite and very patient as she took me thought the application process. The course was delivered by Vanessa Chan who was a gem. Her lessons were lively and relevant. Her lesson plan was thorough as she tried to impart as much as she possibly can in the short 2.5 day duration. I would definitely recommend this course to others.
Yeo Kui Hong Florence
Business Owner, Aastral Clothing
The trainer Mrs Vanessa Chan make it creative as she is professional to delivering during the course. Definitely I will enhanced & apply my knowledge on the video creation soon
Sapiah Ninwari
Thank you first com for giving detailed information and class! Good and clear class content and good time management, The contents learnt have definitely put to my future use when doing google ads
Winnie yong
Manicurist, Dawnstarsnailspa
The trainer Moses Simon is a very interesting guy and he knows his stuff. The location for the course is also very convenient and and classroom is very well kept cleaned
Zhang Yi Eric
FirstCom Solutions
Good communication skill from lecturer. Detailed and clear explanation. I get to know more in dept on content marketing.
Alicia Tan Hui Xin
Sales Executive
The course was well structured with ample real life case studies and practical tips and tricks to improve content marketing strategies. Will recommend this course to others 👍👏👍
Lim Jin Sheng Jason
CFO, Gen K Jewelry
I am satisfied with the course. It's really helped me to what i'm searching. I am happy to get this knowledge. Thank you to our trainer Vanessa Chan. I really appreciate.
Julizah Binte Buang
Operation Director, D'cupare Luna therapy Pte Ltd
Enrolled myself for a digital marketing content strategies course using my skill future. My instructor Vanessa Chan was very knowledgeable and helpful throughout the 2 day course. She answered all questions patiently. Happy to have attended this course!
Margaret Soh Su Yee
Flight Attendant
Attended FirstCom Academy’s 2 Day Level-Up Digital Marketing Through Content Strategies course and found it very informative and beneficial for my future product launch plans. Trainer was also very engaging and gave many good case examples as references. During the course, we did a few group discussions on case studies which allowed us to understand and apply our knowledge from what we have learned during the course.
Esther Chan
BD Director
Daryl is friendly and alway willing to give insight of the Facebook pro tips! Approachable as well. Strongly signed up with Firstcom
Aaron Nick Chow Hon Cheong
Financial Advisor, AIA

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