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Building Successful Email Marketing Campaigns through Mailchimp

Learn about the fundamental concepts and best practices behind digital marketing to run effective campaigns that drastically improve brand awareness, generate higher quality leads and increase revenue for your business

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    Building Successful Email Marketing Campaigns through Mailchimp

    Did you know that email marketing has been around since the year 1978, and is still heavily used by large corporations such as Dyson, Sephora and Zalora to reach out to their customers? Many businesses use email marketing as a strategy to communicate with their existing customers, but how effective does it work?

     

    In this 2 days course, we will share more on the benefits of inbound marketing strategies, and how you can collect data effectively via forms and landing pages. We will also explore strategies on how good EDMs are created, so that you are able to replicate these successful strategies to your business.

     

    While email marketing is only able to help you to reach out to people who already know your brand, did you know that there are also optimization techniques which you can use to assess and decide the type of EDMs which work best for your business? Since email marketing is able to help you to reach out to your existing customers, it is the best way for you to build brand advocates and strengthen your brand image.

    Course Highlights

    Course Highlights

    Day 1
    AM
    • Understand benefits of inbound marketing strategies such as email marketing and how it can help your business reach out to potential customers
    • Launch and implement an email marketing campaign with predetermined goals and targets
    • Turn your prospects into leads through lead nurturing campaigns
    PM
    • Learn on recommended management of email database with defining and segmenting of customer database for more relevant targeting and personalization of products and services
    • Dos & Don’ts of when responding to customers on email marketing campaigns
    • Best practices on developing email content plans
    Day 2
    AM
    • Learn how to collect email database through forms and MailChimp landing pages
    • Learn how to set up and develop effective email marketing campaigns via MailChimp to meet marketing objectives
    • Learn how to measure and optimize email marketing campaign performance through A/B testing to increase conversions
    PM
    • Tips on how to develop a good EDM for more conversions via good copywriting and content
    • Defining and segmenting of customer database for more relevant targeting and personalisation of products and services
    • Evaluate effectiveness of email marketing performance through analytics report and improve email marketing based on evaluation outcomes
    • Written & Practical Assessment
    Course Schedule

    Course Schedule

    May
    June
    26 May - 27 May
    9am - 6pm
    Available
    23 Jun to 24 Jun (Online)
    9am - 6pm
    Available
    Who Should Attend

    Who Should Attend

    Are you one of the following? Learn practical, real-world skills you can apply to your career or business immediately!
    Course Fee
    S$240*
    Original Course Fee:
    S$800
    Building Successful Email Marketing Campaigns through Mailchimp
    Course Duration: 2 Days
    Mode of Assessment: Written Assessment
    Reserve your seat today
    *The course fees payable are subject to GST based on the original course fees.
    Pricing

    Course Fees

    Corporate
    Individual
    SMEs
    Course NameCourse Fees
    Building a Successful Inbound Marketing Strategy with Email Marketing
    (2 days)

    $800.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $560.00

    Course Fees Payable*

    $240.00

    Additional Support via Absentee Payroll**

    $63.00

    Non-SMEs
    Course NameCourse Fees
    Building a Successful Inbound Marketing Strategy with Email Marketing
    (2 days)

    $800.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $400.00

    Course Fees Payable*

    $400.00

    Additional Support via Absentee Payroll**

    $63.00

    Additional Subsidies

    SMEs
    Additional Support via Absentee Payroll $72.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $216.00
    Total Savings $288.00
    Non-SMEs
    Additional Support via Absentee Payroll $72.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $360.00
    Total Savings $432.00
    • Course fees payable is subject to 7% GST charged based on the full course fees before subsidy.
    • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
    • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

    SME Eligibility Criteria

    – Registered or incorporated in Singapore
    – At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    – Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

    Singapore Citizens (21 – 39 years old) & PR
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Building a Successful Inbound Marketing Strategy with Email Marketing
    (2 days)

    $856.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $400.00 

    Nett Amount Payable*

    $456.00

    Singapore Citizens aged 40 years and above
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Building a Successful Inbound Marketing Strategy with Email Marketing
    (2 days)

    $856.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $560.00

    Nett Amount Payable*

    $296.00

    *Nett Fees Payable are inclusive of GST charged based on the full course fees.

    What you can do after the course

    • Create an effective email marketing campaign using Mailchimp to reach out to new customers or reconnect with existing customers to meet marketing objectives
    • Measure and optimise email marketing campaign performance through techniques such as A/B testing to increase conversions

    Entry Requirements

    1. Aged 21 and above
    2. Have basic computer literacy Level 2
    3. Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
    4. Have an understanding and working knowledge of sales and marketing principles/practices and
    5. Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

    Certification

    Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework.

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    This was a brilliant workshop delivered by a real expert in the field. It has covered a vast amount of useful content and I definitely feel I have broadened my horizons of digital and content marketing knowledge.
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    I had an eventful course with FirstCom Academy. I received in depth information on content marketing and how to do it efficiently. The course materials included many examples that were really helpful for us to use in the real world. Thankful i went for this course. Thank you for the great course.
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    In my 2-day course, various strategies from the early Internet days to the current popular use of social media were shared, and my class was able to learn hands-on with content strategies and presentations. I recommend the Level-up Digital Marketing through Content Strategies by FirstCom to both ex
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    Social Media Marketing & Create attractive video content is a good course to attend for beginners who are using social media to promote their business. The syllabus covered by Firstcom is interesting and helps you to learn the basics . Will recommend to friends
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