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Digital Marketing Fundamentals

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    Digital Marketing Fundamentals

    As more and more consumers start to utilise digital platforms, many businesses have taken the inevitable approach to move their business online. Some start with websites, some with social media, and others use third-party marketplaces to establish a foothold online. How do you know what is the best approach for your business, and what are the best practices in the market which should be followed?

    In this 2-days course, we will cover the foundations of digital marketing by introducing the difference between traditional and digital marketing, and also share how you can identify which platforms you should tap on to enhance your business opportunities. Digital marketing is more than just posting on social media – find out how to incorporate pull and push marketing into your business, and identify when you should use paid or non paid digital marketing tools to increase engagement and outreach.

    All our courses are conducted by experienced industry practitioners. You can be sure that they will engage you with interesting class activities such as group discussions, presentations, brainstorming sessions, case study discussions, demonstrations and practical hands-on activities.

    Course Highlights

    Course Highlights

    Day 1
    AM
    • Understand the key differences between traditional and digital marketing and how digital marketing can help your business grow
    • Introduction to digital platforms like Facebook, Instagram, TikTok, LinkedIn, YouTube and Google
    • Identify and differentiate between paid and non-paid digital marketing and how to tap on both for more business opportunities
    PM
    • Learn about what is push and pull marketing and how to incorporate both aspects to maximise customer outreach
    • Incorporate other subsets of digital marketing like content and email marketing, company website and web analytics to boost your digital presence
    Day 2
    AM
    • Discover industry driving forces and emerging trends to create digital marketing opportunities
    • Analyse and select optimal digital marketing mix for better sales and customer satisfaction
    PM
    • Monitor, evaluate and optimise the digital marketing mix for your business using performance measurement indicator tools to achieve marketing objectives
    • Written & Practical Assessment
    Course Schedule

    Course Schedule

    May
    June
    18 May - 19 May
    9am - 6pm
    Limited Seats
    23 May - 24 May
    9am - 6pm
    Limited Seats
    02 Jun - 03 Jun
    9am - 6pm
    Available
    06 Jun - 07 Jun
    9am - 6pm
    Limited Seats
    13 Jun - 14 Jun
    9am - 6pm
    Available
    27 Jun - 28 Jun
    9am - 6pm
    Available
    Who Should Attend

    Who Should Attend

    Are you one of the following? Learn practical, real-world skills you can apply to your career or business immediately!
    Anyone who wants to learn how to use a variety of digital marketing strategies and channels to drive traffic, increase qualified leads and generate more revenue for their business.
    Course Fee
    S$240*
    Original Course Fee:
    S$856
    Digital Marketing Fundamentals
    Course Duration: 2 Days
    Mode of Assessment: Written Assessment
    Reserve your seat today
    *The course fees payable are subject to GST based on the original course fees.
    Pricing

    Course Fees

    Corporate
    Individual
    SMEs
    Course NameCourse Fees
    Digital Marketing Fundamentals
    (2 days)

    $800.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $560.00

    Course Fees Payable*

    $240.00

    Additional Support via Absentee Payroll**

    $63.00

    Non-SMEs
    Course NameCourse Fees
    Digital Marketing Fundamentals
    (2 days)

    $800.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $400.00

    Course Fees Payable*

    $400.00

    Additional Support via Absentee Payroll**

    $63.00

    Additional Subsidies

    SMEs
    Additional Support via Absentee Payroll $72.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $216.00
    Total Savings $288.00
    Non-SMEs
    Additional Support via Absentee Payroll $72.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $360.00
    Total Savings $432.00
    • Course fees payable is subject to 7% GST charged based on the full course fees before subsidy.
    • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
    • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

    SME Eligibility Criteria

    – Registered or incorporated in Singapore
    – At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    – Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

    Singapore Citizens (21 – 39 years old) & PR
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Digital Marketing Fundamentals
    (2 days)

    $856.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $400.00 

    Nett Amount Payable*

    $456.00

    Singapore Citizens aged 40 years and above
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Digital Marketing Fundamentals
    (2 days)

    $856.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $560.00

    Nett Amount Payable*

    $296.00

    *Nett Fees Payable are inclusive of GST charged based on the full course fees.

    What you can do after the course

    • Identify the ideal platform or channel to reach out to target audiences and meet your marketing objectives
    • Develop a cohesive digital marketing mix strategy and reach customers at every stage of their buyer’s journey
    • Discover industry trends and demands and leverage on digital marketing opportunities for increase in sales

    Entry Requirements

    1. Aged 21 and above
    2. Have basic computer literacy Level 2
    3. Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
    4. Have an understanding and working knowledge of sales and marketing principles/practices and
    5. Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

    Certification

    Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework.

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    Testimonials

    Rated 4.7 From More Than 200 Learners on Google Review

    Discover what other learners say about our programs
    Axton Yong
    This was a brilliant workshop delivered by a real expert in the field. It has covered a vast amount of useful content and I definitely feel I have broadened my horizons of digital and content marketing knowledge.
    Assistant Manager
    Corporate Advisory
    Nadhirah
    I had an eventful course with FirstCom Academy. I received in depth information on content marketing and how to do it efficiently. The course materials included many examples that were really helpful for us to use in the real world. Thankful i went for this course. Thank you for the great course.
    Assistant Manager
    Petite Fleur SG Pte Ltd
    Alvin Lam
    I am not well versed about the social media but through FirstCom Academy, Vanessa has been a really great help in opening up my ideas and going in depth about content marketing strategy for social media platforms. Thank you all for the hard work and teachings!
    Assistant Manager
    Top Shop Electronic
    Edwin Ho
    In my 2-day course, various strategies from the early Internet days to the current popular use of social media were shared, and my class was able to learn hands-on with content strategies and presentations. I recommend the Level-up Digital Marketing through Content Strategies by FirstCom to both ex
    Assistant Sales & Marketing Manager
    URG Pte Ltd
    Krishnapuram Venkatachar Godha
    Social Media Marketing & Create attractive video content is a good course to attend for beginners who are using social media to promote their business. The syllabus covered by Firstcom is interesting and helps you to learn the basics . Will recommend to friends
    Director
    Zantasg
    Yeap Yi Sheng Arron
    Content is very useful and practical to use. It addresses the technical part of using FB ads manager. There r hands on practice to ensure we know how to go about applying what we learn. Great course !
    Financial Services Director

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