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Level Up Digital Marketing Through Content Strategies

Learn about the different types of content and publishing platforms available, and how you can make use of them to maximise reach, engagement and conversions in your digital marketing campaigns. At the same time, explore how marketers use calendars to organise content creation and publishing.

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    Level Up Digital Marketing Through Content Strategies

    We see different types of content in our everyday lives, and sometimes we purchase products because of an appealing picture, video, article or review. Are you already applying these principles when marketing for your business?

    In this comprehensive 2 days course, we will teach you about the various types of content and their suitability to be used for your business needs. There is also a need to consider the type of content to be used for different platforms such as Facebook, Instagram, Tik Tok, and your website, as using the wrong content may result in an adverse effect.

    Once you understand and can determine the type of content which is suitable for your business, it becomes easy to develop a content calendar in advance so that you don’t miss out on important dates and events where the right content posted on the right platform will bring you maximum effectiveness on brand awareness, engagement and conversions.

    Course Highlights

    Course Highlights

    Day 1
    AM
    • Learn what is digital storytelling and how it can convey your brand message
    • Learn how to develop a compelling digital storyboard for better audience engagement
    • Understand content types based on latest market trends and how they can used to drive positive results
    • Evaluate the legal requirements such as PDPA, copyright, trademark, laws and compliance of a content marketing campaign
    PM
    • How to create content on your website for optimal Search Engine Optimization
    • Learn how to conceptualize content ideas to achieve marketing goals
    • Understand the benefits of a content calendar and how it ensures consistency and accuracy
    Day 2
    AM
    • Learn how to create an effective content marketing campaign to increase traffic and conversions for higher sales and engagement
    • Analyze key insights and data from campaigns to produce better content for future campaigns
    PM
    • Written Assessment
    Course Schedule

    Course Schedule

    May
    June
    July
    19 May - 20 May(Online)
    9am - 5pm
    Available
    16 Jun - 17 Jun
    9am - 5pm
    Limited Seats
    07 Jul - 08 Jul
    9am - 5pm
    Available
    Who Should Attend

    Who Should Attend

    Are you one of the following? Learn practical, real-world skills you can apply to your career or business immediately!
    Anyone who wants to learn how to develop a cohesive content strategy to create and publish content on a regular basis to generate organic traffic, and generate more sales.
    Course Fee
    S$240*
    Original Course Fee:
    S$800
    Level Up Digital Marketing Through Content Strategies
    Course Duration: 2 Days
    Mode of Assessment: Written and Oral Assessment (Conducted via Zoom on a separate day)
    Reserve your seat today
    *The course fees payable are subject to GST based on the original course fees.
    Pricing

    Course Fees

    Corporate
    Individual
    SMEs
    Course NameCourse Fees
    Level Up Digital Marketing Through Content Strategies
    (2 days)

    $800.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $560.00

    Course Fees Payable*

    $240.00

    Additional Support via Absentee Payroll**

    $63.00

    Non-SMEs
    Course NameCourse Fees
    Level Up Digital Marketing Through Content Strategies
    (2 days)

    $800.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $400.00

    Course Fees Payable*

    $400.00

    Additional Support via Absentee Payroll**

    $63.00

    Additional Subsidies

    SMEs
    Additional Support via Absentee Payroll $63.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $216.00
    Total Savings $279.00
    Non-SMEs
    Additional Support via Absentee Payroll $63.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $360.00
    Total Savings $423.00
    • Course fees payable is subject to 7% GST charged based on the full course fees before subsidy.
    • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
    • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

    SME Eligibility Criteria

    – Registered or incorporated in Singapore
    – At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    – Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

    Singapore Citizens (21 – 39 years old) & PR
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Level Up Digital Marketing Through Content Strategies
    (2 days)

    $856.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $400.00 

    Nett Amount Payable*

    $456.00

    Singapore Citizens aged 40 years and above
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Level Up Digital Marketing Through Content Strategies
    (2 days)

    $856.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $560.00

    Nett Amount Payable*

    $296.00

    *Nett Fees Payable are inclusive of GST charged based on the full course fees.

    What you can do after the course

    • Plan and implement a content strategy to consistently create and publish content on a regular schedule
    • Develop your own content marketing calendar using productivity tools like HubSpot or CoSchedule to save time and resources running digital campaigns
    • Select the type of content suitable for your business and how they are to be used for different platforms such as Facebook, Instagram, TikTok, and your website

    Entry Requirements

    1. Aged 21 and above
    2. Have basic computer literacy Level 2
    3. Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
    4. Have an understanding and working knowledge of sales and marketing principles/practices and
    5. Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

    Certification

    Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework.

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    Testimonials

    Rated 4.7 From More Than 200 Learners on Google Review

    Discover what other learners say about our programs
    Axton Yong
    This was a brilliant workshop delivered by a real expert in the field. It has covered a vast amount of useful content and I definitely feel I have broadened my horizons of digital and content marketing knowledge.
    Assistant Manager
    Corporate Advisory
    Nadhirah
    I had an eventful course with FirstCom Academy. I received in depth information on content marketing and how to do it efficiently. The course materials included many examples that were really helpful for us to use in the real world. Thankful i went for this course. Thank you for the great course.
    Assistant Manager
    Petite Fleur SG Pte Ltd
    Alvin Lam
    I am not well versed about the social media but through FirstCom Academy, Vanessa has been a really great help in opening up my ideas and going in depth about content marketing strategy for social media platforms. Thank you all for the hard work and teachings!
    Assistant Manager
    Top Shop Electronic
    Edwin Ho
    In my 2-day course, various strategies from the early Internet days to the current popular use of social media were shared, and my class was able to learn hands-on with content strategies and presentations. I recommend the Level-up Digital Marketing through Content Strategies by FirstCom to both ex
    Assistant Sales & Marketing Manager
    URG Pte Ltd
    Krishnapuram Venkatachar Godha
    Social Media Marketing & Create attractive video content is a good course to attend for beginners who are using social media to promote their business. The syllabus covered by Firstcom is interesting and helps you to learn the basics . Will recommend to friends
    Director
    Zantasg
    Yeap Yi Sheng Arron
    Content is very useful and practical to use. It addresses the technical part of using FB ads manager. There r hands on practice to ensure we know how to go about applying what we learn. Great course !
    Financial Services Director

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