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Building Your Brand with LinkedIn Marketing

Establish a strong presence on the #1 social network for B2B marketing. LinkedIn B2B ads generate 25% higher engagement and conversion rates with a 15% lower cost of acquisition compared to other social media platforms.

Learn how to set up and optimise a LinkedIn profile for your business, as well as leverage LinkedIn Marketing to start developing business relationships and generate high-quality B2B leads.

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    Building Your Brand with LinkedIn Marketing

    Establish a strong presence on the #1 social network for B2B marketing. LinkedIn B2B ads generate 25% higher engagement and conversion rates with a 15% lower cost of acquisition compared to other social media platforms.

    If your goal is to generate qualified leads for your B2B business and build a network of influential contacts within your industry — there’s no other platform that can offer what LinkedIn has.

    Learn how to set up and optimise a LinkedIn profile for your business, as well as leverage LinkedIn Marketing to start developing business relationships and generate high-quality B2B leads.

    Course Highlights

    Course Highlights

    Day 1
    AM
    • Introduction to types of LinkedIn pages (Personal/ Company/Groups) and what makes them different
    • Learn how to create a LinkedIn page from scratch and best practices to maintain a positive brand image for yourself or your company
    PM
    • Learn about different LinkedIn ad types and how to create a LinkedIn ad
    • Understand and use LinkedIn Campaign Manager to publish and manage ads
    Day 2
    AM
    • Understand and use LinkedIn Analytics to track and understand data on your page’s performance
    • Understand metrics and analyse insights on your LinkedIn page and ads in order to optimise your campaign for your conversion goals
    PM
    • Use integrated marketing automation tools like Canva/Hootsuite/Slideshare with LinkedIn to share content and increase audience engagement
    • Understand how to use metrics on LinkedIn Analytics to evaluate campaign effectiveness and calculate ROI
    Day 3
    AM
    • Written and Practical Assessment
    Course Schedule

    Course Schedule

    May
    June
    July
    25 May - 27 May
    9am - 6pm, 9am - 1pm (Day 3)
    Available
    28 Jun - 30 Jun
    9am - 6pm, 9am - 1pm (Day 3)
    Available
    27 Jul - 29 Jul
    9am - 6pm, 9am - 1pm (Day 3)
    Available
    Who Should Attend

    Who Should Attend

    Are you one of the following? Learn practical, real-world skills you can apply to your career or business immediately!
    Anyone who wants to learn how to use LinkedIn marketing to grow brand awareness, improve qualified leads and build a network of B2B contacts for their business.
    Course Fee
    S$330*
    Original Course Fee:
    S$1100
    Building Your Brand with LinkedIn Marketing
    Course Duration: 2.5 Days
    Mode of Assessment: Written Assessment
    Sign Up Now
    Reserve your seat today
    *The course fees payable are subject to GST based on the original course fees.
    Pricing

    Course Fees

    Corporate
    Individual
    SMEs
    Course NameCourse Fees
    Building Your Brand with LinkedIn Marketing
    (2.5 days)

    $1100.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $770.00

    Course Fees Payable*

    $330.00

    Additional Support via Absentee Payroll**

    $90.00

    Non-SMEs
    Course NameCourse Fees
    Building Your Brand with LinkedIn Marketing
    (2.5 days)

    $1100.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $550.00

    Course Fees Payable*

    $550.00

    Additional Support via Absentee Payroll**

    $90.00

    Additional Subsidies

    SMEs
    Additional Support via Absentee Payroll $90.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $297.00
    Total Savings $387.00
    Non-SMEs
    Additional Support via Absentee Payroll $90.00
    Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $495.00
    Total Savings $585.00
    • Course fees payable is subject to 7% GST charged based on the full course fees before subsidy.
    • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
    • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

    SME Eligibility Criteria

    – Registered or incorporated in Singapore
    – At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    – Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

    Singapore Citizens (21 – 39 years old) & PR
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Building Your Brand with LinkedIn Marketing
    (2.5 days)

    $1177.00

    Up to 50% Subsidy by SkillsFuture Singapore

    – $550.00

    Nett Amount Payable*

    $627.00

    Singapore Citizens aged 40 years and above
    Course NameCourse Fees
    (Inclusive of 7% GST)
    Building Your Brand with LinkedIn Marketing
    (2.5 days)

    $1177.00

    Up to 70% Subsidy by SkillsFuture Singapore

    – $770.00

    Nett Amount Payable*

    $407.00

    *Nett Fees Payable are inclusive of GST charged based on the full course fees.

    What you can do after the course

    • Maximise your budget to run effective advertisements on LinkedIn to generate leads for your business
    • Manage and evaluate your campaigns using LinkedIn Campaign Manager and LinkedIn Analytics
    • Use LinkedIn as a tool to make professional connections and network with other businesses in your industry

    Entry Requirements

    1. Aged 21 and above
    2. Have basic computer literacy Level 2
    3. Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
    4. Have an understanding and working knowledge of sales and marketing principles/practices and
    5. Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

    Certification

    Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework.

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    This was a brilliant workshop delivered by a real expert in the field. It has covered a vast amount of useful content and I definitely feel I have broadened my horizons of digital and content marketing knowledge.
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    I had an eventful course with FirstCom Academy. I received in depth information on content marketing and how to do it efficiently. The course materials included many examples that were really helpful for us to use in the real world. Thankful i went for this course. Thank you for the great course.
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    In my 2-day course, various strategies from the early Internet days to the current popular use of social media were shared, and my class was able to learn hands-on with content strategies and presentations. I recommend the Level-up Digital Marketing through Content Strategies by FirstCom to both ex
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    Content is very useful and practical to use. It addresses the technical part of using FB ads manager. There r hands on practice to ensure we know how to go about applying what we learn. Great course !
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